Imagination is everything.
It is the preview of life’s coming attractions.
singing our praises
Rick Singer Photography
Washington Retail Association
Fighter Country Foundation
builds & grows
Imaginary Trout is inspired and intrigued by the unknown. This inspiration translates to a passion for building experiences and tools that better the end user experience.
Every engagement begins with a process of discovery where many questions are asked. Some larger projects require homework. Don’t get discouraged by this. While we’re not subject matter experts or a “SME” for every subject, we do have a wealth of experience working directly with SMEs which allow us to achieve our goals, together.
Further, discovery allows the team to learn more about the types of business, organization, product, service or problem we’re hired to solve. More involved engagements require a deeper dive into the subject we’re focused on. Specifically the UX (user experience) and UI (user interface) design process.
This process becomes part of the foundational road map that documents the flow of a user experience and the look and feel. This is essentially a blueprint. Plus, the overall discovery process has the added benefit of helping define and control scope, budget and schedule. You would not build a house without a blueprint, would you?