There are many logical reasons why Imaginary Trout fully endorsed MailChimp which include list segmentation/targeting, single click migration from Constant Contact, a full-bodied REST API and an unparalleled set of marketing analysis tools such as Analytics 360.

One thing rarely discussed about email marketing products are the use of innovative web design trends. To some degree our rationale to succumb and migrate over to MailChimp is due to their newfangled web designs.  What  email marketing company deploys a loading screen that resembles a classic *nix shell console consisting of green text on a black background? That’s right, MailChimp.  The ASCII art of the iconic chimp is just icing on the cake.  Nice work MailChimp and keep the web design trends flourishing!

MailChimp's loading screen…